Lance Armstrong bracelets, the yellow rubber wristbands inscribed with the motto LiveStrong, are tangible parts of champion American cyclist Lance Armstrong’s legacy.
Diagnosed with testicular cancer on October 2, 1996, Armstrong battled with the disease and didn’t let it get in the way of his will to wear the yellow jersey once again to compete in the Tour de France cycling tournament.
In partnership with sports apparel firm Nike…. Lance Armstrong bracelets have become a cultural phenomenon. Aside from being very affordable, people feel they are contributing to a worthy cause by buying and wearing the yellow bracelets. Add this to the fact that the wristband is not difficult to wear as a fashion accessory. It goes along well with almost any attire: from your regular jeans-and-shirt attire to preppy to sports outfits. School children and teenagers think it is hip to be seen wearing one, and it doesn’t make a huge dent in their allowance to buy it. Professional athletes have been seen wearing them at sports events. Even corporate executives in power suits have taken to wearing these Lance Armstrong bracelets.
Made from rubber, it is similar to other cause-related bracelets that have emerged over the past years, such as those for breast cancer and diabetes. Many Americans collect these wristbands, including the Lance Armstrong bracelets, because aside from being fashion-friendly and easy to wear, they have philanthropic and social significance.